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Alcon renames Opti-free Evermoist to Opti-Free Puremoist

What the difference is between Evermoist and Puremoist? None. Alcon was simply forced to rename the contact lens cleaning solution since the name implied the solution would be “ever” moist which was not in line with advertisements, where the company said up to 16 hours. Subsequently, Alcon was forced by the advertisement regulators to rename the solution.

Vision Direct is still selling the remaining stock of Evermoist (also available in flight pack, by the way), but will replace the stock with new Alcon Opti-Free Puremoist.

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