Some contact lenses cannot be purchased online, for example lenses made by Sauflon where the manufacturer restricts competition.
Why are Sauflon lenses not sold online?
Sauflon restricts supply of contact lenses and solutions by excluding pharmacies, supermarkets and web shops. Sauflon supplies only eye care professionals with physical stores as part of its corporate policy.
Unique base curve and diameter force customers back to the optician. According to Sauflon, they are doing everything they can to make customers return to the optician’s shop.
What are the effects for you as a customer?
You cannot be sure if the lenses are the best fit, or if the optician chose them to guarantee a returning customer. Reduced competition also means higher prices for you as a customer. We recommend that you ask your optician for other sample lenses, that offer you the opportunity to buy contact lenses cheaper online.
Have you heard of the name “Easyvision” before? This is a contact lens in disguise. Highstreet opticians sometimes relabel lenses, for their convenience but at your expense. To create an entirely new packaging does not come for free, so why pay for the overheads when you can actually buy the same lens cheaper in its original packaging online?
Insert the material name into our search field on top of this page and hit enter.
If several lenses appear, verify which lens that is yours by checking BC (base curve) and DIA (diameter) comparing with your current lenses.
You can also check our quick overview of the most common privately labelled lenses.
Why do opticians rebrand contact lenses?
Highstreet opticians such as Specsavers, Boots, Dollond & Aitchison and Vision express are commonly taking the original contact lenses, putting them into their own packaging. This is confusing for you as a customer, but clever by the optician as their product appears unique despite the content being identical. They can then charge more, which does not benefit you as a customer. Vision Direct sells original branded lenses and can therefore offer lower prices.